"• Research the market and create a comprehensive go-to-market plan, including market and competitive analysis, strategic directions, positioning & messaging, and tactical plans. • Market the product to various targets inc. business users, IT administrators, developers, ISVs and VARs. • Determine venues for conferences, webinars, advertising and creative campaigns, alone or with partners. • Write and execute content including brochures, web site pages, white papers, best practices, videos, presentations, use cases, articles, blog posts and more. • Connect with professional organizations, standards/regulatory bodies, academic institutions and thought leaders (experts, bloggers, etc.) • Find market-specific speaking and publication opportunities, as well as other media PR possibilities • Communicate with industry-specific social media groups, forums, blogs, etc. • Serve as the main marketing contact for relevant members of the sales team, helping them reach their goals by developing creative solutions for reaching target audiences • Disseminate market knowledge to marketing and sales, as well as to COMPANY in general Mandatory: • A technical person (preferably on the development side) who has had at least one significant role after moving to marketing's side of the fence • A successful track record of at least 5 years (out of them 3 years in a marketing position) in bringing B2B software products (not B2C) to market • Excellent communication and writing English skills, another language is a great plus • BA/BS degree, MBA or related Masters degree preferred Please send your CV to "
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המון תודה לצוות ג'וב-האנט על היחס והשרות הנעים. בתוך זמן קצר קורות החיים שלי עשו את דרכם למאות ואולי אלפי מעסיקים במשק הישראלי וחשפו אותי להרבה מאוד מעסיקים פוטנציאליים!
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